The Consumer Juggernaut: Web-Based and Mobile Applications as Innovation Pioneer

As happened previously in electronics, software targeted at consumers is increasingly the focus of investment and innovation. Some of the areas where it is leading is animated interfaces, treating users as a community, audio and video information, software as a service, agile software development, and the integration of business models with software design. As a risk-taking and experimental market, and as a source of ideas, consumer software can benefit other areas of applications software. The influence of consumer software can be magnified by research into the internal organizations and processes of the innovative firms at its foundation.